👨‍⚕️ Is It Possible to Design Behavioural Strategies to Improve Job Performance? The Health Sector Case

  1. Incentivise the best decisions: there’s a reward once good choices are taken.
  2. Understand mappings: the link between cause and effect is apparent, or there is a standardised procedure. One of the most common examples of poor mapping is the kitchen burners.
  3. Put best choices on defaults: if there is friction between the actual state and the ideal state, humans cannot get the perfect condition. For instance, organ donation after death is tremendously highly more likely to happen in countries where it is a default, instead of countries where citizens have to ask for it. Same for default saving plans.
  4. Give feedbacks: the results of action should be communicated. Good feedback is immediate and informative.
  5. Expect errors: it is aware of human irrationality and fixes it.
  6. Structure complex choices: it can break down huge brain workloads into smaller tasks to accomplish one by one.
  • John Baldoni (2013), Employee Engagement Does More than Boost Productivity. Harvard Business Review.
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  • Jane H. and Sean T (2019). Red tape drives up healthcare costs. The Star Online.
  • Anca Spau (2019). How Can AI help the Healthcare System with its Increasing Red-Tape Problem? Healthcare Weekly.
  • Lawton Burns, Elizabeth Bradley, Bryan Weiner (2011). Shortell and Kaluzny’s Healthcare Management: Organisation Design and Behaviour. Cengage Learning,
  • Sinek, S. (2019). Start with Why: How Great Leaders Inspire Everyone to Take Action. London, England: Penguin Business.
  • Nicola Bellé et al. (2019). The Effective Leader.
    Kahneman, D. (2015). Thinking, fast and slow. New York: Farrar, Straus and Giroux.
  • Thaler, Richard H., 1945- and Cass R. Sunstein. 2009. Nudge: Improving Decisions About Health, Wealth, and Happiness. New York: Penguin Books.
  • Donald A. Norman. (2002). The Design of Everyday Things. Basic Books, Inc., USA.
  • Grant & Hoffman (2011). It’s not all about me: motivating hand hygiene among health care professionals by focusing on patients. Psychol Sci. 2011 Dec;22(12):1494–9

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