🤷‍♂️ Why a blog in 2021, anyway?

  • Each month, approximately 409 million people view more than 20 billion pages.
  • Websites that also have a blog are shown to have 434% more indexed pages.
  • Companies who blog get 97% more links to their websites.
  • The number of bloggers in the USA grew to 31.7 million in 2020
  • 66% of bloggers today are publishing a few times per month, rather than a few times per week back in 2014.
  • 77% of internet users read blogs.
  1. It helps you improve your communication: writing and talking are probably the two primary transferable skills available. Every time you have to deal with another human being, the value of your content will be positively correlated with your communication skills.
  2. It let you create a personal portfolio: many times during interviews, I wanted to tell more about past projects in a similar context, and it has been very hard. Writing a simple article can let you tell the stories you want and make them very shareable, keeping a good structure and flow of ideas. Next time you would like to share your research on innovation, for example, you could say, “Hey, I’ve written something about it!”.
  3. Even if you’re not going to be the next star of the web, still some people interested in your niche eventually will read your posts, they may connect with you, and some new exciting opportunities may arise. Be prepared for that!
  4. Even if nowadays the tools available to build webs need no web development knowledge, I still like the fact that I can play a lot with WordPress, HTML, CSS and other tools. Having a blog lets you be exposed to many opportunities to learn digital skills that are super useful in a rising digital world.

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