🌏 How Does Culture Influence Behaviour?

What’s Culture?

Gert Hofstede

The 6 Dimensions of a Culture

  1. Power Distance: how well does society accept hierarchy inequalities among individuals? In high power distance societies, leaders are more dominant, organisational structures are more profound, and the elderly are respected.
  2. Individualism vs collectivism: defines whether it’s more important the individual or the group, or whether people’s self-image is an “I” or a “We”.
  3. Masculinity and Femininity: masculine society tends to reward competition and survival, where the best raises from the crowd. On the other side, in feminine society, people tend to “walk at the pace of the slower one”, making sure that no one is left out.
  4. Uncertainty avoidance: how confident do the people of society feel with ambiguity and diversity? How do they cope with unforeseen events? According to the extreme you’re in, you will find more essential rules or praxis.
  5. Long term orientation: how does a culture consider past and future? Some prefer to rely on traditions and be suspicious of reforms, while others like to invest in the future.
  6. Indulgence and restraint: Indulgence stands for a society that allows relatively free gratification of basic and natural human drives related to enjoying life and having fun. Restraint stands for a community that suppresses gratification of needs and regulates it using strict social norms.

Implications and Limits

  • Northern European countries tend to have a low masculinity rate, and they are recognised for the massive welfare of the population.
  • East European countries and Russia have low individualism rates, and they embraced a strong collective government form as Communism.
  • The USA has a very high individualism rate, and it’s probably the country where the concept of individual rights is essential.
  • Japan is the most masculine country in the world, the competition in the workplace is extreme, and you can sometimes read news about Japanese workers dying at the desk.



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